THE MARCH CAMPAIGN
A broad vertical made more useful through a specific campaign window.
Healthcare is not one business type. A local dental office, an online pharmacy, a telehealth platform, and a surgical center can have very different transaction flows, licensing requirements, products, fulfillment models, and risk profiles.
The March installment did not erase those differences. It gave partners a reason to identify appropriate opportunities while Mentom evaluated each merchant on its own facts and the applicable rules for the business model.
That balance—commercial energy paired with case-by-case review—is what made healthcare a fitting opening vertical for the 6/7 series.
Who it covered
The campaign referenced medical and dental practices, med spas, chiropractic and physical therapy offices, optometry and audiology providers, surgical centers, pharmacies, telehealth, and certain GLP-1 programs.
How the economics worked
Qualifying merchants below $250,000 in monthly volume could support three months at 100% revenue share; those above $250,000 could support six months.
What partners needed
Partners were asked to submit the opportunity during March with one recent processing statement and the information needed for underwriting review.