THE STRATEGY BEHIND 6/7
Focused campaigns give partners a reason to act—and a clearer story to take to market.
The joke got attention, but the strategy underneath it was disciplined. A broad payments pitch can be hard to turn into a repeatable sales motion, so the 6/7 Bonus gave partners one featured vertical each month and paired that focus with meaningful economics.
That created an easy rhythm: know the month’s target, find the right prospects, align the merchant’s needs with Mentom’s capabilities, and submit a complete opportunity while the incentive window was active.
It also captured something important about Mentom. We are forward-thinking payments professionals, parents, builders, and operators. We know the rules, we do the work, and we are not interested in making the industry feel older or more complicated than it needs to be.
Focus the pipeline
Use a defined monthly vertical to organize prospecting, referral relationships, and active merchant conversations.
Increase partner upside
Give qualified approvals a period of expanded revenue share tied to the campaign’s published terms.
Support specialized deals
Coordinate merchant fit, underwriting expectations, pricing, equipment, and onboarding around the featured opportunity.

