THE APRIL CAMPAIGN
A specialized vertical gave partners a sharper prospecting story—and made complete files even more important.
Specialty smoke and vape merchants can vary widely. A neighborhood cigar shop does not operate like an online vape seller, a hookah lounge, or a wholesale distributor, even when the products appear related at a glance.
The April campaign created a clear top-of-funnel focus while preserving the detailed review needed for products, channels, ownership, transaction profile, fulfillment, and applicable compliance obligations.
For partners, the value was not simply a list of business types. It was a reason to bring the right opportunities forward with the documentation and context needed to evaluate them responsibly.
Who it covered
The campaign referenced vape and smoke shops, online vape and tobacco sellers, head shops, cigar stands, hookah and vape lounges, online cigar sales, and certain B2C and B2B wholesalers.
How the economics worked
Qualifying merchants below $250,000 in monthly volume could support three months at 100% revenue share; those above $250,000 could support six months.
What partners needed
Partners were asked to submit the opportunity during April with one recent processing statement and the information needed for underwriting review.