THE MAY CAMPAIGN
A green campaign with clear boundaries and multiple ways to build a pipeline.
CBD and hemp commerce reaches well beyond a shelf of tinctures. The May campaign referenced skincare, ingestibles, pet products, beverages, intimacy and wellness products, manufacturing, lounges, and wholesale distribution.
Those differences change the merchant story. Product claims, lab documentation, marketing practices, fulfillment, sales channel, jurisdiction, and processing history can all affect the evaluation.
By pairing a specific monthly promotion with clear exclusions, Mentom gave partners room to pursue the category without turning the campaign into an anything-goes promise.
Who it covered
The campaign referenced CBD retail stores, ecommerce merchants, manufacturers, beverages, ingestibles, pet products, skincare, intimacy and sexual-wellness products, CBD-only lounges, and qualifying wholesalers.
How the economics worked
Qualifying merchants below $250,000 in monthly volume could support three months at 100% revenue share; those above $250,000 could support six months.
What partners needed
Partners were asked to submit the opportunity during May with one recent processing statement and the information needed for underwriting review.

