THE JUNE CAMPAIGN
A direct message gave partners permission to talk about the category like payments professionals.
Adult-adjacent is a broad description, not a single risk profile. A brick-and-mortar novelty store, an online intimacy-wellness brand, a coaching practice, a convention, and a wholesale distributor each create different underwriting and operational questions.
The June campaign helped partners identify the kinds of businesses Mentom was prepared to evaluate during the promotional window while keeping the final decision tied to the merchant's actual products, channels, history, and practices.
That approach matched Mentom's broader point of view: regulated or specialized does not have to mean stiff, evasive, or impersonal. It does have to mean informed.
Who it covered
The campaign referenced adult novelty retail, manufacturing and wholesale, intimacy and sexual wellness, lingerie and specialty apparel, gentlemen's clubs, relationship and sex coaching, online dating and matchmaking, adult product direct sales, and industry conventions or expos.
How the economics worked
Qualifying merchants below $250,000 in monthly volume could support three months at 100% revenue share; those above $250,000 could support six months.
What partners needed
Partners were asked to submit the opportunity during June with one recent processing statement and the information needed for underwriting review.